Cape Breton breastfeeding campaign: 'Anytime. Anywhere.'

Mom breastfeeding at Wentworth Park in Sydney, NS
Mom breastfeeding at Wentworth Park in Sydney, NS

Anytime. Anywhere. That’s the message behind the social media campaign driven by NSHA Public Health and Family Place Resource Centre in Cape Breton.

In partnership with local radio stations, The Giant Cape Breton 101.9 and New Country 103.5, the group is taking a light and fun approach to encouraging breastfeeding-friendly public places. This week, during World Breastfeeding Week, Cape Breton residents are encouraged to pose with a giant breastfeeding-friendly cutout, placed in a different planned, sponsored location each day. By posting their photo to the radio station Facebook page, residents are entered to win a $50 gift card from Cape Breton businesses who support breastfeeding.

“Our goal is that people feel more comfortable breastfeeding in public so it’s not such a barrier,” says Kim Shebib, Public Health. Cape Breton is already leading the way when it comes to breastfeeding-friendly public places. In 2015, Today’s Parent named Cape Breton one of Canada’s Top 5 Places to Breastfeed. One-hundred-twenty-five local businesses have signed on to Make Breastfeeding Your Business, educating their staff and supporting breastfeeding as a human right. Forty-six moms participated in the 13th annual Quintessence Breastfeeding Challenge held Sept. 30 in two locations - Mayflower Mall in Sydney and Family Place in Inverness. This week, Sobeys is hosting two grandmothers’ teas, recognizing that “grandmothers are one of the BREAST supports!” The event will include tea, snacks and information about how to support breastfeeding moms.

Kudos to Cape Breton for supporting breastfeeding – anytime, anywhere.

The Cape Breton breastfeeding social media initiative received funding from NSHA’s Chronic Disease Innovation Fund in 2016-17.