NSHA launches new physician recruitment website

Nova Scotia Health Authority (NSHA) has launched a new physician recruitment website: www.morethanmedicine.ca.

The site will support efforts to recruit family doctors and specialists by making it easier for physicians and specialists to see available opportunities or express interest in future opportunities. The site also provides an enhanced visual sales pitch about what makes Nova Scotia a great place to practice medicine and a great place to live.

“Nova Scotia is a great place to live and work, and this new website demonstrates what we have to offer to physicians and their families,” said Health Minister Randy Delorey. “It recognizes that a key element of recruiting health care providers is showing what our communities have to offer, from employment opportunities, to social and cultural experiences. This is one more important step in our work to attract doctors.”

The site was developed using feedback from physicians about their decisions to work and live in Nova Scotia. It includes content created in consultation with the Nova Scotia College of Physicians and Surgeons and Nova Scotia Office of Immigration and was supported by NSHA’s provincial recruitment committee.

“We know that the main traffic on our sites is people seeking career information. We started this site to build a better job board and, in the process, have provided much more content which we hope will help us initiate relationships with potential candidates,” said Grayson Fulmer, NSHA’s Senior Director, Medical Affairs. “Our recruiters and partners have been asking for this and it is a key tool in our recruitment strategy.”

Choosing where to live is an important life decision. The site offers resources to help guide that decision, including links to local recruiting websites or local municipality pages. The content will continue to evolve with the recent work to engage communities in building a community recruitment toolkit.

Nova Scotia offers the advantage of warm, connected communities. The site hosts contact information for local physicians in each zone who act as recruitment ambassadors to answer questions to people recruits in communities across the province. Physicians have always performed an important role in recruitment and this peer-to-peer connection is invaluable.

The site will continue to evolve as feedback is received and traffic analytics are evaluated. There is also a plan to expand community content, resources, ambassadors and profiles of ambassadors and French language content.

Nova Scotia is More than Medicine+.